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Customer Comments

In my office meetings we would discuss how we sometimes miss things at the office and the DVD helped to see how easy this can happen.

Tom Sims, Dentist, Centre for Progressive Dentistry, Scottsdale, AZ, USA

I used it in a safety training class to demonstrate the fact that if you are so focused on one task that you can miss obvious hazards/situations.

Tim Church, HSE Coordinator, BP, Houston, Texas, USA

The gorilla clip is very effective in getting people to realize that there are 800 pound gorillas (huge improvement opportunities) all around us but we can't see them because we are too focused on the wrong things.

Rick, Continual Improvement Trainer/Project Manager, Bloomington, MN, USA

Purchase with the School Teacher License

If you purchased "Surprising Studies of Visual Awareness" before the release of our new DVD on January 26, 2008, click here for a special offer.

By clicking below, you agree that you meet all of the requirements for our School Teacher License and that you understand our warranty policy. If we cannot verify that you meet all of the School Teacher License requirements, we will either cancel your order or email you for additional information.

Please include all of the following in the "Instructions" box on the first page of the order form:

School department in which you teach
A web link showing you listed as a full-time teacher
Your email address at your school

Surprising Studies of Visual Awareness, Vol 1 (2003)

Twenty striking demonstrations that can induce failures of awareness. Includes the famous "gorilla/basketball" video and others.

$45.00 + shipping/handling

Surprising Studies of Visual Awareness, Vol 2 (2008)

Fifteen new demonstrations that illustrate failures of perception and awareness. Includes the famous "door" video and others.