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IMPORTANT ANNOUNCEMENT

Prof. Simons's has a new book, The Invisible Gorilla, that addresses the many ways we don't see the obvious and misunderstand how our minds work. It is available from Amazon and other booksellers now.

Customer Comments

In my office meetings we would discuss how we sometimes miss things at the office and the DVD helped to see how easy this can happen.

Tom Sims, Dentist, Centre for Progressive Dentistry, Scottsdale, AZ, USA

I used it in a safety training class to demonstrate the fact that if you are so focused on one task that you can miss obvious hazards/situations.

Tim Church, HSE Coordinator, BP, Houston, Texas, USA

The gorilla clip is very effective in getting people to realize that there are 800 pound gorillas (huge improvement opportunities) all around us but we can't see them because we are too focused on the wrong things.

Rick, Continual Improvement Trainer/Project Manager, Bloomington, MN, USA

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Surprising Studies of Visual Awareness, Vol 1 (2003)

Twenty striking demonstrations that can induce failures of awareness. Includes the famous "gorilla/basketball" video and others.

$85.00 + shipping/handling

Surprising Studies of Visual Awareness, Vol 2 (2008)

Fifteen new demonstrations that illustrate failures of perception and awareness. Includes the famous "door" video and others.